NI CREATIVE is the homepage for freelance designer Stuart Wilkinson.
Visual Communication for Digital and Print
Stuart Wilkinson is an award winning freelance designer delivering solutions to design problems across communication, advertising, ux design and identity.
Based in Belfast with over 15 years expeience Stuart has worked with market leaders and international brands to deliver their communication needs.
This was an online campaign for winter clothing. Winter sports enthusiasts endure the rain and cold to pursue their passion. The concept is the retailer understands this and is there to help. The image of a mountain biker battling the arctic tundra works with the copy and incentive to deliver this message. Multiple paths to product then maximise conversion rates.
Argento is a leading high street and online jewellery retailer in the UK. This is an image from the 2014 Christmas campaign which was accompanied by ad-shells, billboards, buses, store graphics, web and social.
I was asked to design an advert to promote the excellent customer service at Chain Reaction Cycles. When designing an advertisement it is important to offer a benefit to the viewer. In this case the benefit is you will spend less time dealing with your order when you buy from Chain Reaction. The image works to remind the customer whats great about their sport and the copy demonstrates how the retailer helps them in their endevours.
Photography: © Rupert Walker, www.pinkbike.com/u/rupertwalker/
This is a promotional e-mail I designed for Chain Reaction Cycles which had a very good response. I designed this around the company’s unique selling points (product selection and price).
The brief for this piece of work was to deliver an advert that portrayed Chain Reaction Cycles as the world’s number one bike shop. I wanted to do this in a subtle way that exudes confidence. The advert received high praise from magazine editors in the UK and globally.
This is a sample spread from a jewellery catalogue for Innerpower. We wanted to give the brand a luxurious feel. Given a very small budget we opted for still life photos which hinted at a luxurious lifestyle.
Diagio asked Appletree Press to deliver a book which was to act as a corporate gift. The book details their history and builds on their heritage with a look at the company in modern times.
Upon starting at Argento my first task was to redesign the website. This was difficult because we only had access to the css and not the html. Since then our user base has shifted towards mobile and tablet devices which has prompted a further redesign. This will go live towards the end of July 2015. In this instance I designed the site but was not involved in the implementation.
We bring a personal and effective approach to every project we work on.